Top-Tier Asset Management: CPI Hungary’s Integrated Approach to Real Estate Success
CPI Hungary has maintained low vacancy rates, continuously enhanced its tenant-centric and sustainable services, and preserved the successful solutions of the companies integrated into its portfolio. The firm was the first in the Hungarian real estate market to establish a comprehensive ESG strategy and introduce green lease agreements. Its fully in-house, service-oriented corporate governance manages asset, property, and facility management tasks under one roof.
CPI Property Group: One of Europe’s Largest Income-Generating Real Estate Owners
In 2023, CPI Property Group’s total portfolio exceeded €20.3 billion. Within this, CPI Hungary is the largest office property owner and operator in Hungary and ranks fourth in the domestic retail segment. The company currently manages 603,500 square meters of commercial real estate across the country, supported by a 51-member asset management division. The Hungarian portfolio is valued at €1.3 billion, with occupancy levels reaching 93%.
Of this, 328,500 square meters are office spaces, including landmark properties such as myhive Haller Gardens, Arena Corner, and BudaPart Gate. Many of these buildings have reached—or come close to—full occupancy, supported by the 2023 performance, when over 60 lease agreements were signed for 54,000 square meters of office space.
The retail portfolio spans 275,000 square meters, welcoming approximately 65 million visitors annually. Key assets include shopping centers and retail parks such as Europeum, Pólus, Campona, and the STOP SHOP network. In addition, the hotel portfolio features properties like the Mamaison Andrássy Hotel, the Courtyard Marriott, and the Marriott Budapest.
Integration, Diversified Portfolio, and In-House Services
Integrating these property portfolios presented several challenges for CPI Hungary. First, the company unified three real estate firms with distinct corporate cultures under a single asset management system, retaining the strengths of each, such as the myhive office brand.
Second, the portfolio spans multiple asset classes—office buildings, retail centers, and hotels—each with different target audiences, operational methods, technical requirements, and service offerings. This requires a tailored management approach for each segment.
Third, in a transforming economic environment, different assets are affected differently by current trends: the hotel sector is experiencing a rebound, offices are continuously adapting to new trends, and shopping centers face well-known challenges. In other words, integrated corporate governance is paired with a diversified portfolio, requiring unique management approaches for each asset type.
CPI Hungary’s competitiveness is ensured by integrated asset and property management combined with a modern energy strategy. Asset, property, and facility management divisions operate in full alignment, providing efficient, in-house services that enhance tenant retention, enable rapid response to tenant needs, and deliver effective, flexible building operations, contributing to high occupancy rates.
A Sustainable Future in Partnership with Tenants
The management team emphasizes continuous innovation, offering a diverse and cross-property service portfolio. CPI Hungary actively communicates with tenants to adjust services flexibly to meet evolving needs.
As Hungary’s largest office property owner and operator, CPI Hungary also actively promotes ESG practices across the sector. It was the first in the country to establish an ESG strategy and offer tenants a “Sustainability Agreement,” better known as a green lease. The company organizes biannual sustainability forums to educate tenants on environmentally responsible collaboration and to jointly minimize the environmental impact of properties and leased spaces.
A key advantage is CPI Hungary’s modern energy strategy, which has stabilized costs in recent years, sourcing the portfolio’s electricity from regional renewable energy with guarantees of origin. By 2024, all CPI Hungary buildings will operate under a unified energy strategy framework, supporting sustainable operations, maintaining tenant satisfaction, and ensuring high occupancy levels.
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